Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy and resources. Creating original content is really important. Also making a good headline. I found it interesting how 80% of people will read your headlines, but only 20% of those people will read the rest of your content. The best content gives the user a sense of how to apply the information. It doesn’t degrade users by telling them what to do, but rather respects them and provides them with assurance that they know best how to use the material. When you write your blog post, give users tips on applying what you are offering them. Many times, just writing well about a topic will spark some ideas for readers. Provide people with answers. When people use a search engine, what they ultimately want is an answer, and it’s the search engine’s job to deliver that answer. Be accurate in your reporting and sourcing of Information, It’s important that any statistic you state can be verified. Many blog posts will link right to the statistic and the source.